Making sense of 14793 answers to open-ended survey questions
“Historically, we have avoided to use open-ended survey questions since they require too much resources to analyze manually. However, the use of open-ended survey questions make quantitative investigations more like qualitative ones, and that is exactly what we need when investigating areas that are not ruled by rational behaviour. An automated and efficient process for interpreting open-ended answers allows us to discover relations and associations that would have been hard to think of beforehand.
It has been exciting to work with Gavagai and provide input to their development process”View case study