Social Media Analytics

What is Social Media Analytics?

Social Media Analytics is about harnessing social media data to gain business insight. In the modern age, there is an abundance of data to be tapped into.Social Media AnalyticsCustomers regularly talk about things they are satisfied and dissatisfied with. This can occur in a vast range of different contexts: from direct contact with companies to shoutouts on Twitter and mentions in passing.

Why is Social Media Analytics important?

Knowing how people are discussing your brand on Social Media is an essential insight for any modern-day business.
Understanding all these interactions is key for a business to remain reactive and take effective decisions.
But how to know what people are really talking about in a quantifiable and actionable way? This is where Gavagai comes in.

How does Gavagai handle Social Media Analytics?

Gavagai has two key products to help any business get the most out of Social Media Analytics: Gavagai Monitor and Gavagai Explorer.
Gavagai Monitor is a tool to monitor open online data. The Monitor not only reads all the information, but understands it. Through, sentiment analysis and executive summaries, you are able to leverage instant business insights from what people are saying online about your brand.
Gavagai Explorer is a state of the art tool for the analysis of textual data. Most social media data consists of unstructured text. To make sense of what people are actually saying, techniques from Natural Language Processing and Data Science are needed. We use Topic Modelling and Sentiment Analysis to extract actionable insights from your data.

Gavagai Explorer

The Gavagai Explorer is the market's best and easiest tool for automated AI-driven insights from text data, with native support for 45+ languages. In the Gavagai Explorer you can upload and analyze ¼ million texts (reviews, complaints, feedback) in one go. No licenses. Pay as you go, and for what you need - when you need it. Follow the leaders in digital transformation and automation, with outstanding Return on Investment (ROI) for deeper and clearer insights.

Try it for yourself! Sign up to the Gavagai Explorer and get a free trial of 10 000 texts!